Naming the new equestrian experience


How can the common platform for horse racing in France find a name to help it shine amongst its audiences?

With a name that connotes the adventure and emotions present in equestrian competitions: EpiqE. A visual name, in line with the sport’s high ambitions. This name was part of a global brand project, in partnership with Dragon Rouge.


Grand Prix Stratégies du design 2017: Global brand design (Bronze)


Work done:

– Naming