THE ART AND MANNER OF WELCOMING
“Welcome to our world”, the core idea of the Thalys brand, sets the advertising tone. To support this stance, the brand expressions had to be reinforced with both the internal and external public.
By embodying the personality of the host – welcoming and multicultural – a new tone of voice covering the brand’s three languages was created. With a language which makes this stance recognizable at every touch-point, both written and oral.
– Brand personality and tone of voice
– Brand book
– Brand implementation