TOTAL SPRING

JUMPING INTO THE SECTOR OF RENEWABLE ENERGIES

What name can give momentum to Total’s new natural gas and green power offer?

A name which leaps ahead of its sector: Spring.

Spring represents the renewal of the season, a hope for progress and vitality. Spring is a source, the source of renewable energies but also of Total’s promise: “committed to better energy”.

Work done:

– Brand personality
– Naming