In the Words of Claude Knapik le 18-09-25

In the words of Claude Knapik, Vice President of Batigère Habitat:

“Our positioning very quickly became our ‘raison d’être’. The brand is essential in driving a very powerful strategic project.”

In “In the words of,” JOOSNABHAN gives the floor to Claude Knapik to talk to us about Batigere’s brand positioning. Have a listen.