ORECA
AT THE HEART OF PERFORMANCE
Founded in 1973 by a man passionate about motorsports, Oreca is an undisputed leader in endurance racing. The company soon branched out into retail and event management, distinguishing itself through its entrepreneurial spirit. But how can such a diverse group present itself, clearly and succinctly? What idea ties all these activities together?
By returning to the core value that underpins everything Oreca does: performance.
Performance in motorsports, but also business performance, technological performance, creative performance…
Performance manifests as a pursuit of excellence that encourages everyone to push their limits. A determination to reach unique results and create a shared experience, a shared emotion.
Performance is Oreca’s driving force. But above all, it is a value embodied by each and every employee. So that everyone can live out their passion.
Work done:
– Positioning
– Key messages
– Pitch
– Tone of voice
