Protecting the agricultural sector le 23-09-26

Agrica, the social protection group for the agricultural sector, has launched a new brand identity. An identity designed to support its growth and express its unique connection to all the stakeholders within the ecosystem. With a brand that’s simpler, more relatable, and more effective: a brand to protect the agricultural sector.

We are delighted to have supported this transformation process: brand platform, brand architecture, editorial guidelines, visual identity, graphic guidelines, and change management. Thank you to the Agrica team for your trust.

And congratulations! This was a project that was carried by the entire company, including the board of directors. A fine example of branding leading strategic transformation.