MEENT

Meent is the leading recruitment and HR consulting firm in the Sports and Entertainment sectors.

Formerly known as Sport Carrière, the agency is actively expanding its activities beyond sports to integrate entertainment careers. As the agency developed beyond its origins, the name Sport Carrière became limiting: it was overly specific to “sport” and lacked international appeal. Creating a new name was thus an imperative.

That new name is “Meent,” short for “meant to meet.” This concept encapsulates Meent’s core mission: facilitating “meetings”, and connections. Connections between talent and companies, between the worlds of sports and entertainment, and between people and their new passion.

Today, Meent is continues its international expansion in the UK, Spain, Switzerland, and beyond…

Meent has won three awards:
Transform Awards 2025: Name Change (Silver)
Grand Prix Stratégies du Design 2025: Name Creation (Silver)
Club des DA 2025: Name Creation (Shortlisted)