UTO
The new bike utopia
UTO is a new way of cycling: an easy-to-use folding bike that adapts to everyone. A practical, lifestyle object designed for everyday use, in all its forms. To bring more freedom and spontaneity to your journeys.
More than a bike, it’s a new mobility object—an Unidentified Transport Object. An object that gives access to a new biking utopia. It’s no longer a bike, it’s a UTO.
Work done:
– Brand strategy
– Name creation
– Nomenclature
– Tone of voice