The sound of a name le 28-08-25

A name is spoken, heard, shared… and resonates.

A brand name has an intrinsic sonic power, capable of establishing a distinctive identity from the very first syllable. Pierre Nabhan (co-founder of JOOSNABHAN) and Laurent Cochini (Managing director of SIXIÈME SON) discuss the importance of combining naming and sound design to maximize a brand’s potential.

Read more in Stratégies (in French).