AFISE becomes FHER le 31-05-22

le 31-05-22

AFISE, the French representative for soaps, detergents and maintenance products, becomes FHER (Fédération Hygiène et Entretien Responsable). A new brand to better embody the sector’s commitment to security and efficacy, both for society and for the planet. This change allows the brand to highlight the fact that hygiene is essential, and contributes to improving our daily lives.
Congratulations to the FHER team, we’re proud to have worked with them on the positioning, brand platform, and name change.