With Andjoy, Sodexo enters the competitive market of online access to sports centers.
While the norm is to focus on performance, Andjoy chooses to go beyond, to speak of wellness, offering users the freedom to be well on their own terms. A unique shift in positioning embodied by a brand that places the user at the heart of each of its expressions.
Transform Awards 2020: Tone of voice (silver) and naming (highly commended)
– Audit and positioning
– Brand platform
– Brand personality and tone of voice
– Brand voice guidelines
– Training workshops
– Naming and nomenclature