How can a brand renew and express its leadership?

Arianespace is the uncontested leader in aerospace transportation, but it faces increased competition from newcomers. In order to renew the sector’s conventions and to convey its position as leader rather than asserting it, Arianespace has a new motto: Mission to success.

This is built on the company’s purpose, which is to accompany its partners in guaranteeing the success of their operations, and helping them make space the reason for a better life on Earth.

Work done:

– Audit and positioning
– Brand platform
– Baseline
– Brand personality and tone of voice
– Brand voice guidelines
– Communications plan
– Brand implementation