HOTELS THAT TELL A STORY
Hôtels Maurice Hurand, a family-owned hotel group present in Paris since 1909, were ready to write a new chapter in their history. Starting with a new brand for the group, capable of carrying their international ambitions. A brand that expresses their promise: an attention to each person, and their environment.
BIOGRAFY, a name that tells the stories of clients, of the hotel teams, of the family members, of the people and the storeowners in the hotels’ neighborhood… A name to make every communication a story.
– Brand architecture