With new fields of intervention and first competitors emerging on its market, Citeo, the company tasked with recycling household packaging in France, needs to rethink the way it defines and presents itself.

A global reflection on the brand’s strategy has led to a new positioning, in the form of a promise: Citeo helps every consumer and every organization make the right choices for their packaging.

A positioning that allows the brand to address all its targets together (companies, local authorities, general public), that gives meaning to the company’s developments and that expresses a unique added value within the circular economy.

Work done:

– Branding and positioning
– Key messages
– Brand architecture
– Name creations (new services, programmes, etc.)