SHARING THE DIPTYQUE SPIRIT
A niche brand for the initiated, Diptyque now extends from Boulevard Saint-Germain to the rest of the world.
How do you share the Diptyque spirit with these new audiences, especially digitally?
With a brand language that frees the imagination. A line for all communications to make the brand’s artistic identity universally accessible. An approach taking the opposite view of a category that usually describes perfumes with olfactory and sensual language.
– Brand voice guidelines (French and English)
– Key vocabulary and nomenclature
– Training workshops
– Copywriting (social networks, customer relations, key brand texts, etc.)