A mattress to get off on the right foot


How can a start-up that has reinvented the business model for mattresses express its singularity on the French market?

By wishing its customers a “good day”. In a category that focuses on night-time, or on technical specifications, eve has a light, playful, tone, centered on the client, to show that all you need to have a good day, is a good night.


Grand Prix Stratégies du design 2017: Brand voice (Gold)


Work done:

– Brand personality and tone of voice
– Brand voice guidelines
– Website
– Advertising campaign