Sharing "l'esprit Hermès"


How can the Maison Hermès create a connection with its public on social media?

Giving a voice to the Maison Hermès to inspire, intrigue and surprise, both in France and across the world.

With the ambition to write Hermès whilst remaining faithful to the centennial “Esprit” of the Maison, its craftsmen and its creations.

Work done:

– Brand personality and tone of voice
– Brand voice guidelines
– Cultural adaptation (French and English)
– Copywriting
– Editorial management