BELIEVING IN THE VALUE OF EACH INDIVIDUAL
IGEFI is the oldest accounting school in France.
Today, the school is reaffirming its purpose with a new positioning. Anchoring itself in reality, IGEFI becomes a school for careers in corporate finance. With a central idea, real value.
When IGEFI speaks, it creates a link between its vision for the future and concrete elements of proof, all around one conviction: “believing in the value of each individual”.
– Audit and positioning
– Brand platform
– Key messages
– Baseline and descriptor
– Brand personality and tone of voice
– Brand voice guidelines