Put a smile on your face


How can a lifestyle brand of glasses differentiate itself in the world of fashion and eyewear, often very serious?

With a brand voice, and a name, which puts a smile on people’s faces. By always associating the product’s benefits to a positive expression. Going against the category standards. A brand voice applied to every point of contact, whatever the point of sale.


Grand Prix Stratégies du design 2018: Brand voice (Bronze)


Work done:

– Naming
– Brand personality and tone of voice
– Brand voice guidelines
– Brand implementation