Thanks to its expertise and innovative spirit, Nespresso creates unique coffee moments. Moments of pleasure, that elevate the coffee experience.

By sharing these special moments, Nespresso builds a relationship with its audience that’s both authentic and responsible. With a brand voice and names of products, services, and initiatives, that all bring to life Nespresso’s promise “to inspire tasteful and meaningful living”.

Work done:

– Brand personality and tone of voice
– Brand voice guidelines
– Cultural adaptation (English, French and Spanish)
– Copywriting for multiple formats, in multiple languages (product descriptions, website, social media, emailing campaigns, event taglines…)
– Writing workshops and tools
– Naming (O by Nespresso, Origin Collection, Vertuo Next, Vertuo Pop, Nespresso Atelier…)
– Brand implementation