NESPRESSO

ELEVATING COFFEE MOMENTS

Thanks to its expertise and innovative spirit, Nespresso creates unique coffee moments. Moments of pleasure, that elevate the coffee experience.

By sharing these special moments, Nespresso builds a relationship with its audience that’s both authentic and responsible. With a brand voice and names of products, services, and initiatives, that all bring to life Nespresso’s promise “to inspire tasteful and meaningful living”.

Work done:

– Brand personality and tone of voice
– Brand voice guidelines
– Cultural adaptation (English, French and Spanish)
– Copywriting for multiple formats, in multiple languages (product descriptions, website, social media, emailing campaigns, event taglines…)
– Writing workshops and tools
– Naming (O by Nespresso, Origin Collection, Vertuo Next, Vertuo Pop, Nespresso Atelier…)
– Brand implementation