CAN SNCF LAUNCH HIGH SPEED AT LOW COST?
In a favorable context, SNCF is innovating and becoming the first in the world to offer low cost high speed rail transport.
To affirm the distinctiveness of this travel offer, a new brand has been created, Ouigo, backed by SNCF, a leader in quality and transparency.
Transparency is precisely the idea that guides the positioning of Ouigo. Using a simple, clear and colorful identity, the communication adopts a direct, informative and friendly tone.
– Brand architecture
– Brand implementation