RENAULT

GET CONNECTED TO YOUR RENAULT AND TO THE ROAD

What technological name should we give to the new multimedia platform for Renault cars, connoting an intuitive and connected multimedia world?

R-link, a link between the R of “Renault” and of “road” (in both French and English), also sounding like a voice command in relation to the “air” (in French).

Work done:

– Brand voice audit
– Naming