RENAULT
CONNECTED TO YOUR RENAULT AND TO THE ROAD
What technological name should we give to the new multimedia platform for Renault cars, connoting an intuitive and connected multimedia world?
R-link, a link between the R of “Renault” and of “road” (in both French and English), also sounding like a voice command in relation to the “air” (in French).
Work done:
– Brand voice audit
– Naming
![](https://www.joosnabhan.com/contenu/uploads/2019/11/rlink-logo-1.jpg)
![](https://www.joosnabhan.com/contenu/uploads/2019/11/rlink-1.jpg)