UMEN

MAKING HEALTH INSURANCE MORE HUMAN

 

Being more committed, more human. That is the promise made by Umen. A health insurance company with strong ties to its cooperative roots. Showing their investment through a human name, and a positive tone of voice.

 

Grand Prix Stratégies du design 2018: Naming (Bronze)

 

Work done:

– Consulting
– Naming
– Brand personality and tone of voice