VAN CLEEF & ARPELS

AN INVITATION INTO AN ENCHANTED WORLD

For over a hundred years, Van Cleef & Arpels’s creations have charmed the jewelry world.

Today, the Maison must find a way for its unique personality to shine through all its digital expressions. To stand out, it has chosen an enchanting and playful tone of voice. A perfect reflection of its identity, the brand language is an invitation into the Van Cleef & Arpels universe.

Work done:

– Audit
– Brand personality and tone of voice
– Brand voice guidelines (French and English)
– Copywriting