VAN CLEEF & ARPELS
AN ENCHANTED WORLD
For over a hundred years, Van Cleef & Arpels’s poetic creations have charmed the jewelry world.
Today, the Maison shares its enchanting vision with a wider audience. Through its digital environment, the Van Cleef & Arpels brand voice invites everyone into a delicate fairytale, authentic and refined. Step inside.
– Brand strategy
– Key messages
– Brand personality and tone of voice
– Brand voice guidelines (French and English)
– Copywriting (emailing campaigns, website, social media…)