EMBARK ON A SPACE ODYSSEY
Vaonis is set to democratize space observation with new connected objects. But to talk about this new experience, it needs to find the right words.
First, by naming its innovation, the “observation stations”. Then by inviting everyone on a sensorial trip. Caught in between “acid pink winds” and “seashell constellations”, everyone can begin to feel the cosmos, and share their discoveries in a “travel journal”, as an explorer would. Each individual can explore space, thanks to Vaonis, which “takes people on a journey through space”.
Grand Prix Stratégies du design 2021: Brand voice (Gold)
– Key messages
– Brand personality and tone of voice