A VOICE TO SHAPE THE FUTURE OF ANIMAL HEALTH
Virbac is the brand that’s “shaping the future of animal health”.
To express its positioning and its unique people-oriented culture, it needed a distinctive voice.
The right voice and the right words for the teams, for the group’s communications and for the naming of the products.
– Brand personality and tone of voice
– Brand voice guidelines
– Cultural adaptation (English and French)
– Writing workshops
– Naming and nomenclature