TOGETHER FOR A LIVING PLANET
WWF is instantly recognizable for its logo, the panda. But how can WWF be recognized through its words?
With a brand language centered on positive action, using imagery to address complex or sensitive subjects. A language that connects each of us to nature, so that everyone feels concerned.
Grand Prix Stratégies du design 2019: Brand language (Gold)
– Brand personality and tone of voice
– Brand voice guidelines
– Training workshops