WWF

TOGETHER FOR A LIVING PLANET

WWF is instantly recognizable for its logo, the panda. But how can WWF be recognized through its words?

With a brand language centered on positive action, using imagery to address complex or sensitive subjects. A language that connects each of us to nature, so that everyone feels concerned.

Grand Prix Stratégies du design 2019: Brand language (Gold)

Work done:

– Audit
– Brand personality and tone of voice
– Brand voice guidelines
– Training workshops